Betsy Newman

Following a bank robbery, the responsible gang stops by the home of one of their members and kidnaps his son. The sheriff enlists the aid of a retired gunfighter, who is the boy's grandfather. On the gang's trail, they find there are two bounty hunters also after the gang for crimes in Mexico.

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."