Antoine Benguigui

A documentary crew follow a minor TV star with a giant ego in is everyday life.

A communications agency, determined to use politics as a springboard to its fame, sets its sights on Pierre Hénaut, an honest and dedicated provincial elected official and an unlikely presidential candidate. Shaping the candidate's image is the job of Thierry Giovanni, the agency's boss, and his colleagues: Noémie, Fred, and Olivier. They are convinced they can transform Pierre Hénaut into a political and media beast. After all, they know how to sell anything, so why not him? And to boost his poll numbers, they won't hesitate to use the most dubious methods...

While his mother is dying of cancer, Laurent starts a relationship with a handsome stranger who promises to help him with a film carreer.