Generation of Dignity

In 1916, Chu Shaohua marries Chen Dashun, the eldest son of the Chen family’s pharmacy, to save her brother. With integrity and sharp business skills, she earns the respect of Chen’s father and becomes the manager. After the sudden deaths of Chen’s father and Dashun, the pharmacy passes to Chen Ershun, who squanders the family fortune, driving it to ruin. Through hardship, Chu Shaohua establishes Huashun Pharmacy to support the family. Just as she plans to start a new life with her first love, Xia Chu, Chen Ershun and his mother block her path. When bandits raid the Chen household, Chu loses her daughter and, devastated, leaves for Shanghai. There, her outstanding performance at Yongxin Department Store draws the attention of business talent Wen Zhiqiu, who invites her to co-found a new venture. Step by step, she rises to become a bold and trustworthy woman entrepreneur.

Chen Jianghe is an orphan, picked up and taken home by Chen Jinshui. While growing up, he picked up various business strategies from the adults around him. Now an adult, he nurtures this business acumen by travelling throughout China. It is during these travels where he meets Lu Yuzhu who shares a similar situation in life, as well as Yang Shiu, a wealthy girl who just returned from living abroad.

In the early 1990s, the orphan Jane Xiaoai was forced to drop out of school due to her family’s poverty and moved to Guangzhou to work. In Guangzhou, she worked as a small restaurant worker and a tea girl in a foreign trade company. With her cleverness, kindness, and daring fighting spirit, she has grown into an excellent foreign trade merchandiser and business manager. But Jane Eyre is not satisfied with the identity leap that has been achieved. After several setbacks, she established her own foreign trade company. After experiencing the 1998 financial turmoil in Southeast Asia and the 2008 financial crisis, she relied on the results of China’s reform and opening up. China’s booming foreign trade trend eventually grew into the boss of a multinational.