As the World Turns

The Horton and Brady broods endure the romantic trials of life in Salem, a Midwestern hamlet filled with evil geniuses, star-crossed lovers and a rich family history.

Guiding Light is an American television soap opera that is credited by the Guinness Book of World Records as the longest-running television drama in history, broadcast from 1952 until 2009, preceded by a 15-year broadcast on radio. Guiding Light stands as the third longest-running program in all of broadcast history; only the Norwegian children's radio program Lørdagsbarnetimen and the American country music radio program Grand Ole Opry have been on the air longer. On April 1, 2009, it was announced that CBS canceled Guiding Light after a 72-year run due to low ratings. The show taped its final scenes for CBS on August 11, 2009, and its final episode on the network aired on September 18, 2009.

Another World is an American television soap opera that ran on NBC for 35 years from May 4, 1964 to June 25, 1999. Set in the fictional town of Bay City, the show in its early years opens with announcer Bill Wolff intoning its epigram, “We do not live in this world alone, but in a thousand other worlds,” which Phillips said represented the difference between “the world of events we live in, and the world of feelings and dreams that we strive for.” Another World focused less on the conventional drama of domestic life as seen in other soap operas, and more on exotic melodrama between families of different classes and philosophies.

Love Is a Many Splendored Thing is an American daytime soap opera which aired on CBS from September 18, 1967 to March 23, 1973. The series was created by Irna Phillips, who served as the first head writer. She was replaced by Jane Avery and Ira Avery in 1968, who were followed by Don Ettlinger, James Lipton, and finally Ann Marcus. John Conboy was the producer for most of the show's run.