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The show documents the simplistic lifestyle of living away from the bustling city centers. Each season takes place in a different rural part of China. The cast members are only provided with the basic life necessities and have to take care of everything else such as cooking their own meals and building their own furniture. To "buy" different cooking ingredients and other tools, they have to complete certain tasks assigned by the production crew, such as planting and harvesting crops. Different guests join the cast in each episode and help out with the daily chores. The goal of the program is to bring the audience along on a slower pace of life and to illustrate the joys of a simple lifestyle.

Hurry Up, Brother! is a Chinese variety show based off the original Korean variety show, Running Man. It is created by SBS and co-produced with Zhejiang Television. It first aired on October 10, 2014. This show is classified as a game-variety show, where the MCs and guests complete missions in a landmark to win a race. In 2017, the show officially changed its name to "Keep Running".