Easy Rider

An elderly lady pushes the limits of customer service at an up-market department store by continuously requesting announcements for interesting-looking men.

Artist Pilvi Takala goes undercover at a marketing department. Her intention was to do nothing until she was fired; hidden cameras catch the bewilderment with which her co-workers react to this.

In “The Committee” 8 to 12 year old children explain how they decided to spend 7000 pounds. They discuss the process of decision making and the values guiding their decisions. The children are 11 regulars at a youth center in Bow, London, and were invited by the artist to spend her Emdash Award budget, normally aimed towards production of art work for Frieze Art Fair. The children were free to spend the money any way they wanted as well as to choose how to make decisions in a group.

Broad Sense is based on an three day long intervention in the European Parliament in Brussels. The video reveals the diversity of security responses to the artist’s visits.

An overdressed girl tries her luck in dance events that are for Finnish tourists in a small Estonian health resort town, Pärnu.

The absurd logic of the ‘real character’ and the extreme rules of Disneyland become apparent when a real fan of Snow White is banned from entering the theme park dressed as Snow White.

Finnish artist Pilvi Takala has set up a fake start-up company to gain access to SLUSH, a three-day conference event and self-celebration for venture capitalists in Helsinki. A world of inflated power talks, civilised aggression and illusion, where the most important thing is that you believe in the whole thing yourself.

The Stroker refers to the nickname Pilvi Takala received during her two week intervention at Second Home, a trendy co-working space in East London. She went around lightly touching people as part of a cutting-edge well-being programme. The nuances of movements and looks demonstrate how people negotiate 'acceptable behaviour' in the workspace.