The Merchants of Cool

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

This two-part biography offers an incisive portrait of Henry Kissinger, the enigmatic powerbroker who served in the topmost echelons of American diplomacy. Whether celebrated or reviled, Kissinger’s contradictions reflect those at the heart of America’s foreign policy during the second half of the 20th century, a period in which America became the unchallenged superpower in the world yet often pursued policy at odds with its own highest ideals.By examining his life up to and throughout his tortured relationship with President Richard Nixon, Kissinger endeavors to understand precisely what drove his relentless drive for power. It is a story of deep contradictions — of Kissinger’s obsession with securing American supremacy, staving off nuclear war, and checking the power of our enemies, even while consorting with dictators and tolerating widespread violation of human rights.

“The Gene: An Intimate History” brings vividly to life the story of today’s revolution in medical science through present-day tales of patients and doctors at the forefront of the search for genetic treatments, interwoven with a compelling history of the discoveries that made this possible and the ethical challenges raised by the ability to edit DNA with precision.

What drove a company of American soldiers – ordinary young men from around the country – to commit the worst atrocity in American military history? Were they “just following orders” as some later declared? Or, did they break under the pressure of a vicious war in which the line between enemy soldier and civilian had been intentionally blurred? American Experience focuses on the 1968 My Lai massacre, its subsequent cover-up, and the heroic efforts of the soldiers who broke ranks to try to halt the atrocities, and then bring them to light.

The documentary series aims to reshape the way the public sees cancer and strip away some of the fear and misunderstanding that has long surrounded it. The story of cancer is a story of human ingenuity, resilience, and perseverance but also of hubris, paternalism and misperception.

A look at the infamous "Scottsboro Boys" case that occurred in Alabama in 1931, in which nine young black men were arrested, tried and quickly convicted in the rape of two white women, despite overwhelming evidence that showed their accusers had falsely accused them and the fact that one of the women later admitted that no rape had in fact occurred (although both had had sexual relations with their boyfriends on the day prior to the "rape"). The case was one of the first that shined a spotlight on what many called the "legal lynchings" that occurred in the South whenever blacks were accused of crimes, especially against whites and most especially against white women.

Explores the famous 1938 heavyweight bout between German Max Schmeling and American Joe Louis and finds two men who, in the shadow of war, became reluctant symbols of equality and supremacy, democracy and fascism.

50 years after the legendary fest, Barak Goodman’s electric retelling of Woodstock, from the point of view of those who were on the ground, evokes the freedom, passion, community, and joy the three-day music festival created.

Tells the gripping tale of a medical intervention gone awry.

American Masters is a PBS television series which produces biographies on enduring writers, musicians, visual and performing artists, dramatists, filmmakers, and others who have left an indelible impression on the cultural landscape of the United States.

The bombing of the Alfred P. Murrah Federal Building in Oklahoma City in April 1995 is the worst act of domestic terrorism in American history. This documentary explores how a series of deadly encounters between American citizens and federal law enforcement—including the standoffs at Ruby Ridge and Waco—led to it.

Discover a side of Abraham Lincoln you've never seen before. In this four-part docuseries, a diverse panel of historians and rare archival materials offer a more nuanced look into the man dubbed the Great Emancipator.

It influences elections and sways outcomes -- gerrymandering has become a hot-button political topic and symbol for everything broken about the American electoral process. But there are those on the front lines fighting to change the system.

Shortly before dawn on August 21, 1992, six heavily armed U.S. marshals made their way up to the isolated mountaintop home of Randy and Vicki Weaver and their children on Ruby Ridge in Northern Idaho. Charged with selling two illegal sawed-off shotguns to an undercover agent, Weaver had failed to appear in court and law enforcement was tasked with bringing him in. For months, the Weavers had been holed up on their property with a cache of firearms, including automatic weapons. When the federal agents surveilling the property crossed paths with members of the family, a firefight broke out. The standoff that mesmerized the nation would leave Weaver injured, his wife and son dead, and some convinced that the federal government was out of control. Drawing upon eyewitness accounts, including interviews with Weaver’s daughter, Sara, and federal agents involved in the confrontation, Ruby Ridge is a riveting account of the event that helped give rise to the modern American militia movement.

TV's most-watched history series brings to life the compelling stories from our past that inform our understanding of the world today.

Learn the haunting case of Grant Amato, a 29-year-old Florida man accused of murdering his own family execution style for the love of a cam girl.