The Johan Camitz Diesel Ads

The purpose of the work is to illuminate the human process in the 21st century. In times of personal independence and immense opportunities relationships have become non-relationships. The nature of being human thus becomes a complex navigation through dangerous waters where everyone feeds on their neighbor and the possibility of love is blocked by a constant emotional distortion, yet there are no boundaries; the field opens up a plethora of crossroads. The individual loses sense of direction and amidst confusion there is the future, as distant as it seems, ever present, irreversible.

About the competition of new technology with traditional ways.