Alter Ego

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.

A lawyer, who represents the German government against the Greek reparation claims for Nazi crimes in World War II, travels to Greece and meets one of the remaining survivors of the Kalavryta massacre that took place in 1943.

Art, crime and infidelity take center stage in this hilarious madcap adventure that proves that sometimes changing your life for the better means turning it around 180 degrees.

The series follows the lives and loves of three 30-something professionals in modern day Athens. Elli (Faidra Douka) is a junior executive in a record company, having to deal with a highly demanding bitch-of-a-boss. Following the end of a serious relationship, Elli is worried about never having a chance to marry or have kids. Her search for new partners mostly results in the entry of weirdos in her life. Mitsaki (Mirto Alikaki) is a radio producer with a love-hate-relationship with her own boss. A life-long party girl with a tendency towards short-lived relationships and an aversion to taking any short of responsibility, Mitsaki has to come to grips with the idea of growing up. Billy (Giorgos Pyrpassopoulos) is a reporter with a rather unsteady love-life. He is a homosexual, but tends to be turned-off by the quirks of his various partners and has yet to fully commit to a relationship.

Maria, who lives on an island, discovers she is pregnant when she visits her religious sister in Athens for their mother’s memorial service. The unexpected pregnancy at forty and an unexpected encounter make her realize that only by coming to terms with her choices can she “laugh, no matter what the world says.”