Price Shock

A victory loan film urging people not to sell their Victory Bonds. The Plugger family happily dreams of the day after the war when they will be able to make dreams come true with the money from their bonds. But the temptation to cash them in immediately to buy luxury goods is strong. The Pluggers, however, overcome temptation, and are once more on the road to victory.

An animated short that explains wartime rationing.

In this animated short the Pluggers cash in a Victory Bond to purchase a new rug. However, the rug refuses to behave, so they return it to the store and buy a new Victory Bond with the money.

An animated short emphasizing the importance of not cashing in Victory Bonds before the end of World War II.

An animated short film explaining the nutritive values of staple foods. It lists the body's basic nutritional requirements and specifies the foods which meet these needs. Emphasized are the types of diets needed for active and inactive work.

An animated film showing how Victory bonds are a good way to save money for the post-war period.

An animated short about the work of Canada's Mutual Aid Board and the necessity for this cooperation between the Allied countries.

This film explains what makes up the national income and how it is spent. It also suggests that savings be invested in war bonds and certificates.

This film shows how a vicious spiral of inflation would threaten the country if wartime controls were relaxed. In peacetime, prices are stable--raw materials plus transportation plus manufacture plus packaging plus distribution make up the price of commodities. But in wartime bidding starts for goods which are hard to get. Raises to employees to meet higher prices result in higher costs of production. Prices rise again. Without wartime controls, the spiral would mount up, up and up--and ruinous inflation would be the horrible climax.

Electricity must be saved in wartime to keep power plants in full production for more urgent needs.

The film emphasizes the wartime need for remodelling old clothes, to avoid the purchase of new garments.

During this time of war, Canadian men are battling on the front. But the chain of command and information about what happens on the battlefield is often a two-way communication between the front and the authorities back in Canada. It is in many of those at home functions that women can play an important role in the war effort, they in military functions members of the Canadian Women's Army Corps.

A short film on the necessity of creating government price controls in wartime.

In Canada, a democracy at war, civilian needs must be reduced. There's less to buy, more to spend. Prices go up. To prevent inflation, a price ceiling is fixed and rationing introduced. Money is needed to win the war. The motto: lend your savings to Canada.

This animated short produced during WWII shows how Plugger helped the war effort by renting out his spare room so that a new worker could be brought in to work an idle machine at the munitions plant.

An animated film illustrating how the Canadian consumer price index was determined and the effect World War II had on it.