Victor Ginzburg

Set in the ground zero of gangster globalism and driven by a truly manic energy, Generation P is at once a comedy, a tragedy and a fantasy about the rise of a poet-turned-adman through Russia’s nascent advertising business during the Moscow roaring 1990s.

Summer 1991. The last days of the Soviet Empire. Dark clouds gathered over Moscow as the Soviet government prepared to turn back the clock of history. While the world focused on the crashing Soviet Empire, this film focuses on the people who would've been among the first to suffer repression - the women and men who have broken sexual taboos in a consummate act of liberation against a rigid, crippled world. This is a view from their vantage point, unveiling the shadow-side of Soviet culture in the wake of the revolution, where the real provocative nudity is the nakedness of the soul.

In modern-day Moscow, disaffected former journalism student Roman follows a cryptic invitation to join “the elite” and finds himself forcibly transformed into a vampire. But not your typical creature of the night. Thanks to a parasitical worm known as the Tongue, Roman (now called Rama) has become part of a ruling class of vampires who exercise an “anonymous dictatorship” over humans based not on a thirst for blood but the hunger for money. As various instructors school him in the ways of their elite breed, and Rama explores his new supernatural abilities, he begins a tentative relationship with another newly turned vampire, Hera. His desire for more knowledge about this intoxicating new world also leads him into potentially deadly conflict with Mithra, his mentor who becomes his nemesis.