Eric Hjorleifson

For 2009, MSP Films takes an original look at the sport of skiing. All of the skiers in the film—park rat or big mountain charger—share a common bond: the overwhelming desires to ski. Each person finds stoke in his own unique way, whether it be a double cork 1260, a deep turn on a storm day or ripping a giant AK line. Skiing is an incredibly diverse sport that offers it all. With the progressive skiing and award-winning cinematography that has made MSP famous, MSP Films takes you along for the ride deep into the experience as we share the love for the greatest sport in the world.

MSP’s latest triumph, “Attack of La Niña”, chronicles the deepest North American winter in recent history. This new film follows in the footsteps of “The Way I See It”, MSP’s 2010 release and the most decorated ski movie of all time. “Attack of La Niña” showcases the talents of today’s best skiers in a journey through the snowiest winter of their lives. This action-packed film – captured using the most state of the art camera equipment available – demonstrates the limit of what is possible in modern freeskiing. Featuring super steep descents, unbelievably deep powder, and giant airs, “Attack of La Niña” will transport you to Colorado, Alaska, British Columbia, Washington, California, and many other world-class destinations.

The time has come for a ski film that stands for something. Join us as we unite spectacular cinematography with creative cinematic language to fuse our passion for skiing with our potential to help the environment. In bringing the planet to life and drawing parallels between our daily existence, we find common ground between the global situation and the real individual. Epic natural cinematography, ground breaking skiing from Chile to Greenland, and an environmental engagement that creates an accessible identification point for the viewer, leaving them with an inspiring new perspective.

With the global shut-down of the pandemic we are reminded how important it is to spend time outdoors with friends having fun. This film is a balance of personal action segments and location/story-based segments that not only show progressive skiing but interesting stories. Grab a beer, some popcorn and yell “Huck Yeah!’ with the most fun ski movie of 2020.

Meet the skiers driven by an insatiable thirst for adventure and discovery and explore the essence of being at one with the mountains.

Skiing has arrived. MSP Films takes you inside the action with “THE WAY I SEE IT,” featuring several unique perspectives on the progression that took place during the winter of 2010. The winner of Powder Magazine’s 2009 “Movie of the Year” brings you the best athletes on the planet sharing their points of view on what it means to be a skier and backing up their positions with hard-charging action. The MSP team traveled the globe in search of what makes this sport so special… the adventure, the passion, the camaraderie, and the fun. “THE WAY I SEE IT” showcases the greatest deep powder, steep lines, and massive park features from British Columbia, Japan, Alaska, Colorado, Switzerland, Idaho, Washington, and many other locations worldwide. Featuring the skiing of: Mark Abma, Sean Pettit, Eric Hjorleifson, Henrik Windstedt, Bobby Brown, Colby West, James Heim, Richard Permin, Cody Townsend, Rory Bushfield, Ingrid Backstrom, Gus Kenworthy, Jacob Wester, Russ Henshaw, and others.

The sport of skiing is unquestionably one of the most diversified recreational pursuits imaginable. By the time a lifelong skier reaches middle age, he or she has likely dabbled in or fully dedicated him or herself to a myriad of facets within the sport. Each facet provides an entirely new set of experiences, thrills, challenges and rewards. Matchstick Productions 2022 ski film explores this world of opportunities through the eyes of a 12 year-old freestyle phenomenon. Through his voice, the audience hears the skiing aspirations of such a 12 year-old, a kid who just wants to play and doesn't have to ponder "real life" quite yet. The core of this film is packed with a star studded cast of skiers shredding across the globe. Do you ever wonder where you're going to end up?

From the makers of All.I.Can comes the new feature film Into the Mind. Blur the lines between dream state and reality, as you perceive the world through the minds of many. Into the Mind contemplates the experiences passed between mentors and peers to paint a philosophical portrait of human kind. What drives us to overcome challenge? How do we justify risk? What forces are at the core of a mountain addiction? Unique athlete segments over a multitude of mountain sport genres depict the connectivity of Earth, and window into never-seen-before moments. Explore how we begin our perception of self, construct the foundations of confidence, and are ultimately led up the path of self-actualization.