Margarita Kosareva

A humorous reflection on today’s dating culture. The title refers to an economic term describing a marketing strategy in which the premature decay of a product is deliberately conceived by the manufacturer. This phenomenon can also be observed in short-lived (online dating) situatuionships. In this film, a party turns out to be a breakup ceremony. It is a tribute to all ex-partners.

Within the confined space of a family home, the parents engage in a peculiar exercise known as the "paradox intervention", which forces them to have scheduled fights. Meanwhile, their daughter seeks solace upstairs until she realizes that she may not be alone in the room.