Kira Altman

How to turn a modest Instagram store into a small fashion empire? The creators of the brand of basic, laconic, but not boring clothing 12storeez from Yekaterinburg launched their business in the crisis of 2014. And everything worked out: now the brand has many stores across the country and several abroad, huge turnover, a showroom at the Trekhgornaya Manufactory and bright campaigns that invariably attract attention.

The Dymov Ceramics factory and the cultural life that unfolded around it have become an integral part of Suzdal — many tourists are surprised that twenty years ago none of this happened. The authors film the co-founders of the plant Vadim Dymov and Evgenia Zelenskaya in workshops and at home and ask them how they came to entrepreneurship, what they are inspired by and what it is like to be partners in business and in life. These conversations, which are very lively, simple and open, form a portrait of people who are so passionate about their business that it becomes clear where the very atmosphere of the place that attracts so many people into its orbit and changes the atmosphere of the city came from.