IMALU

Everybody has theories that they personally cling blindly to regardless of proof or scientific validity. In this entertaining information program, a host of celebrities present their cases for pet theories to studio guests by any means be it academic argument or laughably “out there” logic. Can their theories gain acceptance? Or will they be discarded as pop science that only adds confusion to the world? Find out through exhaustive examination including on-location experiments!

The hosts explore different neighborhoods and izakayas, discussing various snacks and drinks. They share interesting trivia about the food and beverages, often accompanied by lively conversations with female guests and experts.

The show's main protagonist is the 5-year-old title character Chico-chan. An actor wears a costume with an oversize head to portray her, while the broadcasts show her face in 3D computer graphics, which allows for a variety of outrageous expressions and effects. Accompanied by comedian Takashi Okamura, the show features Chico-chan asking Okamura and others simple questions, such as "Why do people wave their hands when they say goodbye?" If they cannot answer properly, she spits out her sarcastic signature phrase, "Botto ikiten ja ne-yo!" (Don't sleep through life!) Yuichi Kimura provides the voice of Chico-chan.