Oobah Butler

Oobah Butler, a writer and filmmaker with a history of pulling elaborate pranks and gaming the system to advance his career, has his sights set on challenging Amazon.

Oobah Butler has three months to make a million. Do the get-rich-quick schemes work? A rollercoaster of wins and setbacks follows as Oobah's conscience starts to bite.

The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months VICE's Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention.