Hélène Gombert

A look back at the history of IKEA, the Swedish furniture giant, a brand that has consistently innovated and created products that have become global benchmarks.

A closer look at the remarkable journey of Coca-Cola, which became a global symbol of togetherness and shared moments, thanks in large part to its visionary marketing.

Featuring expert insights and informative graphics, this documentary takes a deep dive into the story of McDonald's, a brand that revolutionized the way we eat and consume.

This is the story of an iconic brand whose swoosh logo is recognized around the world, and whose sneakers are worn by the biggest stars as well as generations of teenagers, past and present.