Luc Poirier

Four Anglo-Canadians and a New Yorker find themselves in a two-week long total French immersion program in the fictional, remote town of St-Isidore-du-Coeur-de-Jésus, tucked away somewhere in Northern Quebec. The place is perfect for total immersion since, according to the most recent census, 99% of the population is comprised of pure laine Quebeckers for the most part unilingual French, fervently nationalist, and all, save one person, named Tremblay.

A global journey led by Kassandra Fradette and her guests, in search of the most spectacular experiences. At each destination, extreme sports and luxury meet without compromise, in breathtaking and rarely accessible settings. An intense exploration where every challenge becomes an opportunity for transformation—physical, mental, and personal.

Starting from nothing, Luc Poirier built an empire valued at nearly 1 billion dollars. Pierre-Yves McSween presents his rapid ascent.