Eddie DeBartolo

The story of the intense rivalry between the San Francisco 49ers and the Dallas Cowboys that lasted through the entire 1980's and 1990's.

The 49ers–Cowboys rivalry during the 1990s, when San Francisco and Dallas faced each other in the NFC Championship Game three consecutive times.

Step onto the sidelines and stand with legends such as Joe Montana, Jerry Rice and Bill Walsh as you watch one of the most successful teams in NFL history work its magic. From "The Alley Oop" to "The Catch", McElhenny to Montana ..."Joe the Jet" to Flash 80...Bill Walsh to George Seifert, the San Francisco 49ers boast a deep history of brilliant coaches, hard hitting defenses and high powered offenses. Now, here is a DVD collection no true 49ers fan can do without. "As Great As Gold" takes you on a tour that follows the team through the fabulous 50's, covers their resurgence in the 70's and highlights the glory years of a dynasty that won 5 Super Bowls. You'll also see the 1981 NFC Championship game, a see-saw battle which helped put the 49ers on top of the NFL's pecking order.

America's Game: The Super Bowl Champions is an annual documentary series created by NFL Films (broadcast on the NFL Network and CBS). Each of its 55 (and counting) installments profile the National Football League's annual Super Bowl champion through highlights, interviews with players and coaches, and a celebrity narrator. A spin-off debuted on September 18, 2008, titled America's Game: The Missing Rings which chronicled five of the best teams to never win the Super Bowl.