Jack Francis

Sid Gibson is a soap powder salesman who decides what he really needs is TV advertising. The problem is, he's absolutely broke. He calls upon his friend Arthur Ashton, who arranges to sneak a plug for Sid's suds into a live TV spectacular. The public goes bananas for the product but to maintain sales Sid and Arthur must arrange for ever more outrageous plugs on TV shows. The Ascots races, the Edinburgh Military Tattoo - no show is safe.

An east London fishmonger's young daughter (Hazel Ascot) is so grateful to Dr Hood (John Stuart) for saving her dog Patch after a road accident that she persuades her dad and various friends to help stage a concert at the local Hippodrome to raise money to save the local hospital.