Young Soo-cho

Ariane is convinced that her boyfriend, Jean-Jacques, is having fantasies about another woman, Élisabeth. In an attempt to save their relationship, Ariane encourages Jean-Jacques to pursue Élisabeth, believing that this is the best way to free him from his own desires. Jean-Jacques presents himself at Élisabeth's house, not realising that she is the daughter of the French President.

Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.