Wim Crouwel

A fascinating documentary about Piet Zwart (1885–1977), an idiosyncratic and stubborn designer, who lived for innovation and prepared the way for the international success that is now known as Dutch Design. Piet Zwart worked as an interior and industrial designer, commercial typographer, photographer, critic and lecturer, playing a key role in defining the design climate in the Netherlands in the Twentieth Century. He is especially known for designing the famous ‘Piet Zwart’ kitchen for the Dutch company Bruynzeel: a kitchen that could be easily produced and consisted of standardized elements. His versatility and influence on present-day designers led the Association of Dutch Designers to award him the title of “Designer of the Century” in 2000.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.