Liam Cacatian Thomassen

Every year the Swedish entertainment industry is taken over for weeks by a single television show trying to find Sweden's representative at the Eurovision Song Contest. Melodifestivalen has grown into a center around which a large portion of the Swedish music industry revolves and is financed by. Is it really reasonable that so much power is wielded by a single production?

The first season of Sweden's Idol premiered in August 2004 and continued until its grand finale on 26 November. It is a spin off of Britain's Pop Idol.

Melodifestivalen (direct translation: The Melody Festival) is an annual music competition organised by Swedish public broadcaster Sveriges Television (SVT). The competition is a six part tour (5 heats + the final) with stops in cities across Sweden to determine the country's representative for the Eurovision Song Contest. Melodifestivalen is also known informally as "Mello", or internationally as "Melfest".

Ten famous Swedes leave their comfortable everyday lives behind to push their limits to the absolute max—all to become even better versions of themselves.

Join us as twelve well-known people take part in one of the world's most spectacular singing competitions. Their identity is kept secret behind fabulous masks and it is up to our expert panel to figure out who is hiding behind the creations.