John Sculley

A tale of how the great vision and epic failure of General Magic, the "greatest dead company in Silicon Valley", changed the lives of billions.

Explores the history, technology, people, stories and industry influence of this lesser-known personal computer. The film profiles important individuals involved in the creation of the computer, plus its life after cancellation, both as an entry-level Macintosh compatible and as a collectible. The work of Douglas Engelbart and his team, plus advances from the Xerox Palo Alto Research Center (PARC) with their Alto and Star workstations were the initial innovators of the Graphical User Interface (GUI), but the Apple Lisa stands as the clear foundation for what we all use today -- Macintosh -- Windows -- iOS -- Android.

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.