Washington Olivetto

The documentary “Comercial” brings a portrait of Brazilian advertising, from the perspective of the production of advertising films, told through the eyes of scene directors, creatives and clients; from those who lived the golden age of advertising in Brazil, to the professionals of the new generation; talking about the challenges, changes, the future of advertising films in Brazil and new language trends.

The film has Gal's career as its guiding principle, drawing a parallel with the movement of which the singer was the muse and one of the main interpreters, and reaching the present day.