John Lucero

Black Label - Label Kills

original \O*rig"i"nal\, n. [Cf. F. Original.] 1. Origin a. Not derived from something else; fresh and unusual; an original play, not an adaptation. "an original mind" 3. A person who is appallingly odd or curious; a character. an authentic work of art: bought an original, not a print. a truly original approach. "LIVE IT"

Who Cares: The Duane Peters Story

Then there was Duane. The Duane Peters life story video, "Who Cares?" presented by Red Kross Skateboards a division of Black Label. Stabbed, beaten, broken, and bloodied, Duane Peters has definately paid his dues. He's invented more tricks than he can remember and done things few will ever forget. To this day, his style is unapologetically OLD SCHOOL, and you can bet he doesn't give two O'Henrys what anyone thinks. When PUNK ROCK and Skateboarding met, true chaos emerged, and Skateboarding was never the same. Stabbed, beaten, broken and bloodied, Duane Peters has definitely paid his dues. He's invented more tricks than he can remember and done things few will ever forget. To this day, his style is unapologetically OLD SCHOOL, and you can bet he doesn't give two O'Henrys what anyone thinks. When Duane and PUNK ROCK skateboarding met, true chaos emerged. Skateboarding will never the same.

Black Label - Blackout

The second full length feature by Black Label Skateboards