Ana Vlad

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

Herculane Baths, one of the oldest resorts in Europe, the place where, a few centuries ago, kings and queens were diving in the healing waters, became a maze where people get lost while looking for something better. Relu, Mitica and Gelu, three masseurs, are tour guides through the maze of an Eastern Europe garden of Eden.