M. S. Narayana

Athili Sathibabu (Allari Naresh) is stingy guy & a ruthless money lender charging high rate of interest at Rs.10 at every 100 on a daily interest rate. He gives preferences to money over relations & love. He goes to extent of buying his brothers share of ancestral property & then drive them away. He falls in love with beautician (Kausha) by ignoring a village belle (Vidisha) who falls head over heel for him. The rest of the story is all about how he realizes the importance of love & relationships.

Gautham Nara Rohith is an orphan who always wishes to get married to a girl from a joint family to experience the love of relationships and elders. He falls in love with Vaishnavi Nisha Aggarwal who belongs to a joint family. He tries to woo her and finally she agrees and fall in love with him too. Vaishnavi shares a very good relationship with everyone at home especially her dad Naidu Prakash Raj. One day he gets to know about his daughter and Gautham's relationship. He dislikes it as he always wanted to get his daughter married to a guy who belongs to a good family. He sets an alliance with someone else. What happens next forms the rest.

Venky and Nandini's relationship changes from mere friendship to something that is more romantic. However, love only blossoms between the two after Nandini's marriage is fixed elsewhere.

After Coimbatore-based Ravichandra Verma passes away, his young son, Raja, assumes the responsibility of running the family business as well as ensuring that his brother, Ajay, gets a good education - much to the chagrin of three of his uncles. Years later, while on a trip to Uttaranchal, despite of warnings from a Pandit, he gets killed by a female assassin, but his family is informed that he is missing. Shortly thereafter, Gyaneshwar Kale and his sister, Sravani/Shivani, will inform the family that Raja is still alive but is handicapped and suffers from memory loss. The family is overjoyed but are not aware that Raja is actually a hoodlum/extortionist known as Bottu Seenu/Raghu Rokda.

Seenu, Lalitha and Ravi are childhood friends who live in a remote village. Ravi moves to town and loses contact with Seenu and Lalitha, who fall in love and get engaged in Ravi's absence.

A hitman, Nandu, is hired to stage the assassination of a politician. However, when the politician is actually killed and Nandu is framed for the murder, he assumes a dead man's identity to evade the law.