Penn Linfield

The morning after the night before, a rapid spiral of disastrous telephone calls chart the certain ruin of young Phil's day as he attempts to fib his way out of one scrape after another. Told entirely in animated captions.

'London Market eXcess' is a term used in the Lloyds insurance industry to describe the practice of re-insuring a policy over and over again, increasing the risk at each turn in the 'spiral' until the whole financial edifice collapses under its own weight. With Thatcher as our narrator, this film takes us on a fast-forward ride through the high-rise 1980s and the lottery-led 1990s. A conceptual pop promo about Britain’s transition from greed, speed and paisley patterns to risk, insecurity and financial meltdown.