Tom Dickson

Jeff Lieberman, an MIT scientist, teacher, and artist, along with high speed camera expert Matt Kearney, use their high speed camera to examine everyday occurrences and singular talents. The show captures common everyday events and views them again in slow motion to uncover the many principles of physics. To do so, they examine things such as a drop of water, explosions, gunshots, ballet dancing, cornflour, shallow water diving, X games and sometimes some uncanny things like piercing one's cheek or standing on blades.

Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.